Designing an in-vehicle experience for an autonomous car for women for year 2030


* This projects intellectual property was sold to Honda, hence the details of this project are sparse





Experience Brief:
We were selected by Honda Apex team to come up with an in-vehicle experience for a future autonomous car designed for women for the year 2030. 

Duration:

4 Months

Team: 


Saurabh Rathi: Transportation designer       Hyein Park: Trasportation designer
Yeawon Kim: UI designer                                  
Yidan Sui: UX designer

My Role:
In this project I worked on creating UX Information Architecture, UX for in car AI, Wireframing, Interaction model, basic CMF, life size car experience prototyping and user testing




UX frameworks explored

1. Information architecture

2. AI conversation scripts (Conversation design)

3.  Full scale demonstrations

4. UX mapping and persona development







Design principles

Design principles that we followed througout our experience design


01. 

Design for Transition

02.

Enabling balance

03.

Empowering self improvement








UX feature mapping


The flow of screens and features as the user goes through different use cases








User testing


Each participant was invited to sit in a life size buck and were handed an Ipad to control the interface they were interacting with.







Usecases and story boarding


We created multiple usecases and prioritized 3 use cases that our persona might go through in their car



Goal of designing



Luxury is having a support system to empower and enable millenial women to meditate through their lives.






Final Presentation






Intellectual Property was sold to Honda