I am Astha! 

Car + Hummus enthusiast


I am currently a UX designer at Amazon AWS, working on designing new usage patterns for AWS IoT solutions.

Previously I worked as a UX designer in San Francisco working on the future of autonomous vehicles (Robo-taxis) at Nissan and worked as a design consultant at Echouser helping clients implement an engaging user experience for their products.

Creative approach

My creative approach is to identify the "experience gap". This gap is a vehicle from product to experience, and I like to see how technology and user behavior can bridge this gap in a fun and interactive way.


3 pending patents filed
Engineering and design patents filed in the space of AI services for Robo-taxis.



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